It wasn't that it tasted that great, it certainly doesn't compared with todays Haagen Dazs or Ben and Jerry's but it was the pretty colours that drew me in, I have always adored pink! I never eat my ice cream frozen, I always put it in the microwave, but as I child I had no alternative but to let it melt, gradually and when it did, I would swirl the three coloured ice cream into pretty patterns that were so pleasing to the eye, before I eventually devoured the candy coloured, liquid loveliness, so when I first spotted the spring and summer Mulberry ad campaign I was overcome with childhood ice cream coloured memories and with the campaign photographs taken on Brighton beach, the trip down memory lane continued, as I have lived all my life on an Island and spent virtually every summers day of my entire childhood on the beach.
I adore the way the campaign uses sticks of the ever famous Brighton rock and emulates melted ice cream cones as a backdrop to the gorgeous ice cream and candy coloured garments and "to die for" accessories and with retail sales reported to have risen by 47%, I can see that Mulberry will be set for a scorching hot summer.
Do you think the campaign of this great british heritage brand brings out the best of the british seaside?
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