HTML Ready Article. Click on the "Copy" button to copy into your clipboard.

How Mulberry bags turned into a global luxury brand

By: Ruffo Harari

The ongoing economic data is gloomy. The world's economy is experiencing financial distress for a second time and you would not be surprised to discover that folks are cutting down on how much they pay out. What is very surprising is that the manufacturer of one of the most extravagant designer handbags around the world is prospering during these challenging conditions.

Mulberry, the producer responsible for Mulberry bags, publicised a 300% boost in product sales just recently and the company keeps increasing at a dramatic level. In ordinary times these would be very commendable statistics but on the precipice of yet another economic crisis then this level of growth is remarkable. As Mulberry bags are certainly not cheap then it is a mystery how such a luxury brand can enjoy such good results when times are so challenging.

This manufacturer have always had a clear idea of their own heritage and also just how they need to appeal to their customers. Mulberry was established in England and this fact is apparent in the manner that their handbags are promoted and advertised. The company are very good at designing designer bags that appear to resonate with females the world over.

Mulberry bags are expensive but rather than dissuading women from acquiring them it seems to really encourage them as it reinforces the posh image associated with the brand. Owning a Mulberry handbag is reminding yourself that you've treated yourself to a tiny little piece of luxury whilst by the same token it delivers a message out to others all around you that you've got the income to be able to manage to buy it in the first place.

Where Mulberry seem to do so well is in developing bags that have world wide appeal.

Mulberry was formed when a gentleman called Roger Saul began making leather belts from this parents residence in the southern area of England. His attractive styles and designs grabbed the interest of various important department stores both in the UK and also internationally and his small enterprise very quickly outgrew his tiny premises. His company quickly expanded and before too long he soon began to make leather bags. Mulberry evolved into a designer luxury brand which in turn grew to be identified with British fashion and design.

In an effort to generate more finance for the company Saul brought new investors on board but this course of action was to end up being his pitfall as a boardroom coup several yrs later on left the founder of Mulberry to be ejected from the board of company directors.

The new shareholders already had extensive knowledge of running international luxury brand names and set about the process of trying to realize their objectives for the Mulberry brand.

Before too long Mulberry boosted it's profile from the UK to the global stage mainly due to the tremendous success of many of their bags which showed up in style publications, newspapers and even TV.

Now, Mulberry design some of the most widely known handbags in the world including the Bayswater, Alexa and Somerset and the company's advancement overseas exhibits very little signs of ending.

Author Resource:->  It's about time someone writes about the incredible growth of Mulberry. My website reveals the history behind this British handbag designer and also features Mulberry bags at heavily discounted prices.

Article From Net Article Directory