The latest data indicates that the economy is still under pressure. The worldwide economic system is on it’s knees and households are cutting back on their spending. Surprisingly, expensive designer handbags are proving to be more sought after than ever before.

Mulberry, the manufacturer behind Mulberry bags, publicised a 300% boost in profits recently and the business keeps growing at a remarkable rate. At pretty much any point in time those would be very impressive statistics taking into account that we’re in the middle of a world-wide downturn in the economy then those numbers are impressive ! As Mulberry bags are not cheap then it is a surprise how such a luxury brand can enjoy such good results when times are so hard.

This business have always had a distinct idea of their heritage and exactly how they must catch the attention of their clients. Mulberry are a British company and this is obvious in the way this company promote and market their hand bags. Mulberry have got a knack with regard to making handbags which ladies just simply seem to desire.

Mulberry bags are certainly not cheap and in a way their selling price tag has also develop into part of the brand. The purchase of a Mulberry bag sends you a message that you’ve indulged your self in purchasing an item of genuine luxury but it also lets other individuals realise that you really can afford to pay the retail price.

There is a distinction between creating a ladies handbag which sells reasonably well and selling a handbag which appears to send ripples through the fashion world and mainstream mass media and this is where Mulberry possess an outstanding reputation.

The business started off more than 40 years ago when an English young man named Roger Saul started out making leather fashion accessories from his mother’s and father’s house. He soon began to get lots of orders and even a number of the larger department shops started to place orders. His company quickly expanded and before too long he started to make leather handbags. Mulberry evolved into a designer luxury brand that came to be identified with British styling and design.

In order to generate more financing for his business enterprise Roger agreed for fresh investors to join the business but this became a fatal mistake as a few years later he was ousted in a boardroom coup.

The new investors already had considerable expertise in running world-wide luxury brands and set about the process of seeking to achieve their ambitions for the Mulberry brand.

Before too long Mulberry enhanced it’s profile from the UK to the world stage primarily because of the remarkable success of many of their purses and handbags which appeared in style magazines, newspapers and even Television.

Nowadays, Mulberry manufacture some of the most widely known bags across the globe such as the Bayswater, Alexa and Tillie and the firm’s growth worldwide exhibits virtually no signs of ending.

It’s about time someone writes about the incredible growth of Mulberry. My website reveals the history behind this British handbag designer and also features Mulberry bags at heavily discounted prices.