The story of how Mulberry bags became a global luxury brand ...
The recent global financial data provides gloomy reading. The global financial system is on it’s knees and people are reducing their spending. Likely to shock a lot of people is that a company which produces luxury handbags is in fact thriving in this existing climate.
Mulberry bags have proven to be astonishingly profitable recently announcing a 400% rise in sales ! In standard economic conditions these kind of numbers would be very eye-catching but considering the current economic climate then the numbers really are incredible ! What’s more, the point that Mulberry are considered a luxury product and have a price ticket to match then it is rather unusual that the brand name continues to make such outstanding sales figures.
One answer responsible for the business’s results is their ability to recognise what their core identity is. Mulberry are an English company and this sense of “English-ness” has served to to make the brand what it is at present. Mulberry also have highly professional craftsmen to design their handbags and they’re also very adept at making designer bags that ladies just seem to love.
It is an unavoidable reality that Mulberry bags are very pricey however their high price levels just perfectly demonstrates the fact that they happen to be a luxurious brand. Whenever you get yourself a new Mulberry bag you already know you’re buying a ladies handbag that has been manufactured to the highest standards of quality possible but you are additionally stating to your friends that you’re affluent enough to be able to purchase one.
Producing a handbag that finnishes with a reasonable sales record is entirely different to a ladies handbag that turns into a world-wide sensation.
The company started out more than Four decades ago when an English man named Roger Saul started producing leather accessories from his mother’s and father’s property. He soon started to receive a great deal of orders and even a number of the bigger retail stores started to place orders. With the business enterprise proving so profitable Saul decided he would move on to designing and manufacturing leather bags. Mulberry became known as a good quality English manufacturer and highlighted it’s reputation as a traditional and classic English brand.
In an effort to raise more finance for his business enterprise Roger arranged for new investors to join the business but this proved to be a serious oversight because a few years later he was ousted in a boardroom coup.
The recently formed board of company directors had expertise in controlling luxury manufacturers already and set about trying to complete their long term strategy for the Mulberry brand name.
The business started to move from a relatively well regarded English fashion company to a worldwide luxury brand due to the styles of a selection of bags in recent times which have drawn admiration from the fashion media, newspapers and the general public.
Now a days, Mulberry produce some of the most well-liked bags around the world for example the Harriet, Evelina and Somerset and the firm’s expansion abroad displays no signs of stopping.
It’s about time someone writes about the incredible growth of Mulberry. My website reveals the history behind this British handbag designer and also features Mulberry bags at heavily discounted prices.
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¶ 11:31 AM 
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